Swedish Design Movement Day

Leading the way

Experience design from a whole new perspective! The virtual exhibition “Swedish Design Movement – Leading the way” invites visitors to experience the work of leading, sustainable Swedish innovators in design, architecture, and fashion. With one click, encounter a selection of inventive Swedish design within the renowned Sara kulturhus from wherever you are. No hassle with transportation, travels, or long lines.

You navigate around a hyper-realistic digital version of Sara kulturhus, one of the world’stallest timber structures. This multifunctional, 20-storey building, created by White Arkitekter, has been constructed from wood from the forests surrounding Skellefteå in northern Sweden. The exhibition features projects exhibited as material-true 3D models by eighteen sustainability-driven Swedish companies working in furniture, product design, fashion, and architecture and also includes a selection of films. Inside the virtual experience, click your way through images, texts, and videos to learn more about the presented products and companies and the path towards a more sustainable future.

Walk up the grand staircase past design pieces by companies including David design, Fogia,Reform Design Lab, and VERK. Continue through the main hall around unique fashion pieces by A NEW SWEDEN, Atacac, maxjenny! and Swedish Stockings. And towards a setting of architectural projects by companies including Claesson Koivisto Rune Architects, Kjellander Sjöberg, Tham/Videgård, White Arkitekter, and Wingårdhs. In the cinema, visitors can delve even deeper into seven design- and sustainability-driven companies through a series of inspiring videos created by Note Design Studio and filmmaker Carl Engberg.

Visit the exhibition here: https://swedishdesignmovement.com

Exhibition dates: Always open

Project management: Svensk Form (the Swedish Society of Crafts and Design) in partnership with Swedish Institute, Architects Sweden, Swedish Fashion Association and Swedish Federation of Wood and Furniture Industry

Exhibition venue: Sara kulturhus in Skellefteå Sweden, designed by White Arkitekter

Exhibition production and design: ADORNO

About the Swedish Design Movement

The Swedish Design Movement brings together Swedish design companies that believedesign can accelerate progress to a sustainable society. Showcasing innovators in design,architecture and fashion inspires interest in Swedish design and spurs demand for sustainable products and services from Sweden. The initiative is managed by the Swedish Institute in collaboration with Architects Sweden, the Swedish Fashion Association, the Swedish Federation of Wood and Furniture Industry, Svensk Form (the Swedish Society of Crafts and Design), as well as representatives of Gothenburg, West Sweden, Malmö, Stockholm, Umeå, Business Sweden, and Visit Sweden.