Sustainability in fashion and the unique concept of PAULINA’S FRIENDS
We invite you to a remote lecture – a meeting with fashion designer Paulina Tsvetanova, the founder of the Berlin-based avant-garde fashion brand “PAULINA’S FRIENDS”.
Paulina Tsvetanova – fashion designer, creator of transformations, author, speaker, ever-changing artist, PhD student in fashion design (Trier University/ Burg Giebichenstein Halle). The creator living in Germany stands out for her unique approach to fashion, the environment, and people.
PAULINA’S FRIENDS is a casual workshop, a company reminiscent of a traveling circus. Founded in 2016 out of necessity, uncertainty and the desire for creativity, autonomy and freedom. Initially as a concept store in Bikini Berlin, later as an exhibition space “Wunderkammer” in Berlin-Mitte. The concept of this phenomenon unfolds in the chaos of constant change.
This is the dream of Paulina’s life. “I always wanted to wear, create and sell unusual, great pieces for sophisticated, non-conformist people. It is not necessary to choose one art genre, on the contrary – all arts are closely related. Since childhood, I have pursued this vision – to build bridges between things that complement each other, to ignite synergy and open up new visual perspectives and sensations. Guided by my archeological hunting instinct and intuitive sense of beauty, I have always loved to dig and discover treasures that many overlook. Thus, the composition of clothing sets, the patterns and fabrics of which I create myself, becomes a boundless, all-pervading art. I love creative exchanges with people of all ages and cultures – building interpersonal connections and fostering an authentic lifestyle is something close to me. Personal, emotional stories are always in the foreground. As a teenager, I left my southeastern European home of Bulgaria to study and graduate in Germany in art history, philosophy, Byzantine studies, and later cultural management. I can look back on deep, long-term professional experience: I worked at a cultural foundation, helped create the European Contemporary Sculpture Network, ran a gallery and worked as a marketing and sales director for a craft and design magazine. I also actively participated in organizing and leading the most famous art fairs in Berlin. Communication, PR, networking and fundraising have always been my passion and strength”
Paulina embraces the concept of sustainable fashion and uses fabric scraps that would otherwise end up in landfill and favors zero waste designs. Her clothes are unisex, one-size-fits-all and suitable for every season. Twice PAULINA’S FRIENDS has participated in world-famous fashion weeks, such as NYC and Paris, in 2024 they have been invited to participate in Milan, Tokyo and London fashion weeks.
Lecture in English.